Team USA

I was selected to embed on-site with Team USA during the 2022 Winter Olympics in Colorado Springs, working directly with the Manager of Digital Content Strategy to lead real-time visual response across Team USA social platforms. I designed live content around medal wins, record-breaking performances and historic moments, operating inside the pace and pressure of a global event. Following the Games, I continued as a trusted creative partner, supporting Team USA year-round across campaigns, storytelling initiatives and major brand moments.

Date

2021-2023

Client

Team USA, USOPC

Role

Independent Consultant, Creative Direction

Tags

2021, 2022, 2023